ALLTRAILS X TOPO DESIGNS
PDP + WEBSITE + SOCIAL
PRODUCER - CREATIVE DEVELOPMENT
BALA BANGLES
PDP + WEBSITE REFRESH
PRODUCER - CREATIVE DEVELOPMENT
RITUAL BEVERAGE
PDP + WEBSITE
PRODUCER - STYLIST - CREATIVE DEVELOPMENT
LUCYD EYEWEAR
2024 FALL / WINTER CAMPAIGN
PRODUCER - CREATIVE DEVELOPMENT
TOUGHIE
LIVE AT NANNA’S HOUSE
SET DESIGN - ART DIRECTION - STILLS Collaborated closely with the band and video crew to establish the visual tone and spatial layout for the session videos. This involved coordinating everyone's positioning within the space to balance both technical requirements and visual composition.
The set design was a blend of existing decor and personal items contributed by the band, creating an authentic, lived-in aesthetic. Extensive furniture rearrangement and the creative use of practical lighting helped enhance the atmosphere and maximize the space’s visual potential.
Portraits and behind the scenes photos were captured for promotional use on social media. During production, I also took over the band’s Instagram account, sharing real-time updates and content to engage their audience throughout the shoot.
A LIGHT COLLECTION
CREATOR - CONTRIBUTOR At the start of 2020, the former Creative Director of Rocket Mortgage challenged our marketing photo team to curate a gallery exhibition. The goal was to create a space that highlighted both our team’s marketing photography and the personal creative work of photographers across the organization—celebrating talent, storytelling, and visual expression beyond the typical corporate context.
The original plan was to host the gallery exhibition in person—until the onset of COVID-19 shifted everything. After several months of working remotely, we reimagined the project as a virtual experience. This pivot also presented an opportunity to live out our For More Than Profit philosophy by using the platform to support the important community work of Darkroom Detroit.
We designed a virtual gallery that aimed to replicate the feel of an in-person exhibition as closely as possible. I was directly involved in building the custom Squarespace website, developing the virtual gallery space, and contributing my own photography to the exhibit.
THE LIVING ROOM SESSIONS
CREATOR- DIRECTOR - EDITORA three-part series of live music recordings and accompanying live performance videos featuring local artists. Each installment included multiple performances and was hosted in a different living room, with a limited audience to maintain an intimate setting.
I served as director on set, managing a team of two or more DPs while also filming alongside them. Post-production responsibilities included organizing and managing the footage, editing the final videos, and handling all color grading to ensure visual consistency and tone.